Web, Strategy and Social Media Design
Creative Direction: Mariana Bukvic
Role: Interaction Designer
The brief: Designing blended commerce and brand experience that captures fresh brand and philosophy.
Fresh, as modern alchemists, fuses innovative natural ingredients with sensorial beauty rituals. Our goal was transforming Fresh.com from beauty and skincare fulfillment to pampering inspiration. We focused on bringing the exploratory spirit of in-store experience to life online. We emphasized engrossing storytelling around Fresh.com as a destination to be inspired by the natural path to beauty.